Hassle-Free Ticket War: Cinema XXI and blu by BCA Digital Integrate Seamless Payment into the m.tix App

Jakarta, August 19, 2026 - Amid high enthusiasm among Indonesians for big-screen entertainment, speed and convenience in transactions are crucial. Responding to this positive reception, PT Bank Digital BCA (BCA Digital) through blu by BCA Digital has officially entered into a strategic collaboration with Indonesia's largest cinema chain, Cinema XXI. This collaboration introduces a seamless in-app payment transaction experience directly within the m.tix application.

Through this service integration, blu by BCA Digital is now available as an automatic payment method on m.tix. Customers can now book Cinema XXI movie tickets and order food and beverages in the m.tix app using their blu balance without the hassle of switching between apps.

Edwin Tirta, Head of Retail & Digital Business at BCA Digital, said, “blu fully understands the characteristics of the digital-savvy generation, who prioritize speed and convenience to support their lifestyle. Often, during a blockbuster movie ticket war, a lengthy payment process causes customers to lose their desired seats. Through seamless integration with Cinema XXI, paying for tickets or grabbing popcorn can now be completed in just seconds. This reflects blu’s commitment to remaining integrated and relevant within the lifestyle ecosystem of modern society.”

Welcoming this collaboration, Andi Irwan, Head of IT Digital Application at Cinema XXI, added, “Moviegoers' convenience is our top priority. Not only inside the theater, but right from the moment they first book tickets on the m.tix app. This collaboration with blu by BCA Digital further enriches the m.tix ecosystem to ensure the entire customer journey, from choosing a schedule and picking seats to making a payment, runs smoothly without a hitch. We hope the presence of blu by BCA Digital on the m.tix app enhances an unforgettable movie-watching experience for film lovers across Indonesia.”

Easy Steps to Link Your blu Account on m.tix:

Before making transactions, ensure your blu account is connected to the m.tix app by following these practical steps: Open the m.tix app, go to the "My m.tix" profile menu, and select Payment Methods.
Select "Link now" under the blu by BCA Digital option, and make sure the phone number entered matches your blu account.
Read and accept the Terms & Conditions, then enter your blu password.
Choose an OTP delivery method, enter the OTP code, and your blu account will be successfully linked and ready to use!

Sobatblu, Booking Your Desired Movie Tickets is Now This Easy!
To enjoy this convenient transaction experience, Sobatblu simply needs to follow these 3 steps after selecting a movie:

On the payment page, select blu as your payment method.
Click 'Continue', then enter your blu PIN securely within the m.tix app.
Done! Your ticket is successfully booked and ready to be scanned upon arrival at Cinema XXI.

To celebrate this collaboration, blu by BCA Digital and Cinema XXI are offering a special promo program every Friday featuring 20% cashback (up to IDR 15,000) for users transacting on m.tix using blu from August 21 to December 31, 2026.

This strategic collaboration is expected to further drive the inclusion and adoption of digital banking services in daily entertainment activities, while consolidating both companies' positions as innovators in their respective industries.

For more information regarding BCA Digital and its partnerships, please visit blubybcadigital.co.id. You can also visit Cinema XXI's websites at www.cinema21.co.id and www.21cineplex.com for information related to Cinema XXI.

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About Cinema XXI
Cinema XXI, operates under the auspices of PT Nusantara Sejahtera Raya Tbk, is the largest cinema chain operator in Indonesia with more than 38 years of experience in the movie exhibition industry. Cinema XXI is committed to always providing the best moviegoing experience and convenience for the people of Indonesia. As of June 30th, 2026, Cinema XXI has 1,395 screens across 269 cinema locations in 55 cities and 30 regencies throughout Indonesia.

In 2006, Cinema XXI launched m.tix to facilitate SMS-based cinema ticket ordering, which was then developed into an online-based application. In 2012, Cinema XXI has presented a movie viewing experience with revolutionary technology, IMAX theater. To further improve the services provided to customers, Cinema XXI has also equipped its theaters with the latest "Dolby Atmos" audio system, now available on 88 screens.

Not only a place to watch movies, Cinema XXI is also a second home for people to spend their quality time with family and friends. Cinema XXI presents an unforgettable moviegoing experience for today and tomorrow. For three consecutive years in 2017, 2018, and 2019, Cinema XXI has been awarded the "World Branding Award" in Kensington, London, as the Best Brand in the Entertainment Cinema Category (National Tier). In early 2019, Cinema XXI was also awarded the "Millennials Top Brand Awards" by one of the preferred media of Indonesia’s young generation as the first choice of millennials for the category of leading cinema network in Indonesia. Despite the challenges of the pandemic, Cinema XXI was named Industry Champion of the Year by the Asia Corporate Excellence and Sustainability (ACES) Awards in 2020, and most recently recognized as Indonesia’s Best Managed Company by Deloitte Indonesia in 2023, 2024, and 2025. In 2024, Cinema XXI received the CineAsia APAC Achievement Award from the International Cinema Technology Association (ICTA) and CineAsia.

https://www.cinema21.co.id/
https://21cineplex.com/