Cinema XXI Holds Ramadan CSR Event, Sharing Goodness and Insights
In line with Cinema XXI's commitment to corporate social responsibility (CSR), the company hosted a Ramadan CSR activity titled "Together Increase Goodness and Brotherhood in the Month of Ramadan."
This event took place on March 25, 2025, and benefited the Merah Putih Karya Mandiri Foundation (YMPKM), located in Cilincing. YMPKM operates a learning center that serves 200 people of various age groups, ranging from elementary school, junior high school, senior high school, to elderly members of the community.
Established in 2006, the learning center offers a range of programs such as early childhood education, alternative education packages (Paket A-B-C), Quranic education for both children and mothers, tutoring for children with special needs, and food preparation classes. In addition to the learning center, YMPKM also supports the local community, especially mothers, by facilitating home-based economic activities such as snack preparation and sewing.
Cinema XXI has partnered with YMPKM to support the community by empowering mothers who are members of YMPKM to upcycle cinema seat covers into multi-purpose pillows. These pillows have been donated to those in need, including orphanages, learning centers, and public transportation drivers.
The series of CSR activities during this Ramadan began with a special movie screening (nobar) of the film "1 Kakak 7 Ponakan" with 100 children and administrators of YMPKM at Koja Trade Mall XXI. This was followed by a visit to the Immersive Studio of the Jakarta Library and a joint iftar (breaking of fast) with Cinema XXI employees at The Ballroom Djakarta Theatre. The iftar event, opened by Cinema XXI Director Dody Suhartono, also included a spiritual sermon from Ustad Akrie Patrio.
To support the teaching and learning activities at YMPKM, Cinema XXI made donations to assist with the renovation of the learning center building and provided Ramadan gifts for teachers and students. "We hope that this activity brings joy and blessings to the children and administrators of the Foundation," said Cinema XXI Director Dody Suhartono in his remarks.
Sharing Session with Prof. George Anwar
On the occasion of the joint iftar, Cinema XXI also featured George Anwar, BSc, MS, and PhD, a lecturer in Mechanical Engineering at the University of California, Berkeley and San Francisco State University. George shared his insights and experiences on creativity and innovation with nearly 300 Cinema XXI employees in attendance.
George emphasized that imagination and original ideas are crucial components of creativity. He identified three types of creativity: exploratory creativity which involves research, transformative creativity which involves groundbreaking inventions, and combinational creativity which combines ideas. George exemplified this creativity in the food and beverage menus served at Cinema XXI.
Additionally, George defined innovation as the process of creating new concepts that promote progress, whether in technology, social, organizational, or business. He stressed that innovation aims to increase efficiency and positively impact various aspects of life. " Innovation should always be nurtured because it is intrinsically linked to creativity. Both innovation and creativity need to be supported and valued, as innovation is fundamentally the manifestation of imaginative and creative thinking," said George.