World Environment Day: Cinema XXI Campaigns for "Bring Your Tumbler, Save The Planet"
To celebrate World Environment Day, PT Nusantara Sejahtera Raya Tbk (Cinema XXI) has unveiled the “Bring Your Tumbler, Save the Planet” campaign. This initiative aims to raise awareness of waste, especially single-use plastics, by encouraging everyone to make small, meaningful changes in their daily routines.
From May 5 to June 5, 2026, movie lovers across the country are invited to join the movement at every Cinema XXI location by swapping single-use cups for reusable tumblers. Customers can bring their own tumblers filled with water, and those who use them for drinks bought at the cinema will enjoy a 30% discount.
This initiative marks an important first step toward fostering sustainable habits, resulting in a reduction of over 20,000 single-use plastic packages, equivalent to 400 kg of plastic. Promoting tumbler use not only decreases packaging waste but also raises collective awareness of environmental protection.
With this campaign, Cinema XXI aims to create a moviegoing experience that delights audiences while leaving a lasting, positive impact on the environment.
After the campaign period, Cinema XXI will resume its regular policy on outside food and drinks. This policy remains a standard operating procedure across all Cinema XXI locations.
In the past, Cinema XXI has launched a range of sustainability efforts, including upcycling old cinema screens into stylish XXI Screen Bags, giving new life to seat covers as versatile products, and collecting used cooking oil to turn it into biofuel feedstock.
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About Cinema XXI
Cinema XXI, operates under the auspices of PT Nusantara Sejahtera Raya Tbk, is the largest cinema chain operator in Indonesia with more than 37 years of experience in the film exhibition industry. Cinema XXI is committed to always providing the best moviegoing experience and convenience for the people of Indonesia. As of May 25, 2026, Cinema XXI has 1,395 screens across 269 cinema locations in 55 cities and 30 regencies throughout Indonesia.
In 2006, Cinema XXI launched m.tix to facilitate SMS-based cinema ticket ordering, which was then developed into an online-based application. In 2012, Cinema XXI has presented a movie viewing experience with revolutionary technology, IMAX theater. To further improve the services provided to customers, Cinema XXI has also equipped its theaters with the latest "Dolby Atmos" audio system, now available on 87 screens.
Not only a place to watch movies, Cinema XXI is also a second home for people to spend their quality time with family and friends. Cinema XXI presents an unforgettable moviegoing experience for today and tomorrow. For three consecutive years in 2017, 2018, and 2019, Cinema XXI has been awarded the "World Branding Award" in Kensington, London, as the Best Brand in the Entertainment Cinema Category (National Tier). In early 2019, Cinema XXI was also awarded the "Millennials Top Brand Awards" by one of the preferred media of Indonesia’s young generation as the first choice of millennials for the category of leading cinema network in Indonesia. Despite the challenges of the pandemic, Cinema XXI was named Industry Champion of the Year by the Asia Corporate Excellence and Sustainability (ACES) Awards in 2020, and most recently recognized as Indonesia’s Best Managed Company by Deloitte Indonesia in 2023, 2024, and 2025. In 2024, Cinema XXI received the CineAsia APAC Achievement Award from the International Cinema Technology Association (ICTA) and CineAsia.