The Aloon Aloon XXI is Now Open in Magelang City
Magelang, December 12, 2025 – The Aloon Aloon Magelang officially opened to the public on December 12, 2025. The memorable "beautiful date" moment gives a special impression and meaning to The Aloon Aloon, which arrives as an answer to the needs of the Magelang community, who long for a destination for shopping, culinary experiences, entertainment, and a hotel all in one centralized area.
The opening ceremony was attended by the Mayor of Magelang, Mr. H. Damar Prasetyono, along with Magelang City's Forkopimda Plus, symbolically marked by the beating of a gong and a joint prayer with religious leaders.
This opening moment was enlivened by the Passer Legende Culinary Festival Food Bazaar in collaboration with Jiiscomm/Samsaka Group, which presented a variety of legendary culinary options from across the Indonesian archipelago. Several authentic Indonesian cuisines were presented and curated by Jiiscomm through precise selection, featuring delicious, authentic Indonesian dishes sourced from various regions across Indonesia.
The Culinary Festival event featured 30 traditional culinary tenants serving legendary dishes from various cities, ranging from traditional snacks, main courses, and drinks, such as Kepala Manyung Bu Fat 1969 Semarang, Tongseng & Tengkleng Bu Bekti Semarang, Nasgor Babat Semar Semarang 1989, Empal Gentong Mang Darma 1947 Cirebon, Lekker Gajahan 1968 Solo, Aneka Kue Jadoel 1980 Jakarta, Kopi Es Tak Kie 1927 Jakarta, and many others.
"We at Jiiscomm/Samsaka Group are proud to introduce the rich legendary cuisine of Indonesia in Magelang, Central Java. Through the Passer Legende Culinary Festival, we want to present a unique experience for the community and culinary enthusiasts to enjoy the authentic taste of the archipelago. We hope that visitors can directly savor legendary dishes from various regions without having to travel far to the city of origin, and we hope to present a different atmosphere for the opening of The Aloon Aloon Magelang," explained Mr. Febriyanto Rachmat, CEO of Samsaka Group/Jiiscomm.
In addition, at this opening moment, we also presented a local dance event themed Rhythms of Central Java: Awakening the Heart of Magelang and a balloon drop for customers who attended that day. A number of well-known tenants are also present at The Aloon Aloon, such as Cinema XXI, Solaria, HK Gold, Samsung, Guardian, Optik Seis, and many others.
"The presence of The Aloon Aloon XXI as the first Cinema XXI cinema in Magelang is in line with the company's continuous commitment to providing the widest possible access to quality entertainment for communities in various regions of Indonesia. With two Deluxe studios with a capacity of more than 300 seats, we ensure every visitor gets a comfortable viewing experience with the best facilities and quality standards comparable across the entire Cinema XXI network. We hope our cinema can strengthen The Aloon Aloon's position as a one-stop entertainment destination that provides a positive impact on the surrounding community," said Suprayitno, Head of Government Relation Cinema XXI.
"The opening of The Aloon Aloon is our first step towards providing a new atmosphere as a central gathering point for the residents of Magelang and its surroundings. The strategic location, attractive events, and varied tenants make The Aloon Aloon a unique attraction as a new destination in Magelang," stated Ilham L. Fajrin, Head of Marketing Communication.
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About Cinema XXI
Cinema XXI, under the auspices of PT Nusantara Sejahtera Raya Tbk, is the largest cinema group in Indonesia with over 36 years of experience in the film exhibition industry. Cinema XXI is committed to always providing the best quality viewing experience and comfort for the Indonesian people. As of December 12, 2025, Cinema XXI has presented 1,382 screens in 265 cinema locations spread across 68 cities/regencies throughout Indonesia.
In 2006, Cinema XXI launched m.tix to facilitate SMS-based cinema ticket ordering, which was then developed into an online-based application. In 2012, Cinema XXI presented a movie-viewing experience with revolutionary technology, namely the IMAX theater. To better improve the services given to customers, Cinema XXI has also equipped the theaters with the latest "Dolby Atmos" audio system, which is now available on 86 screens.
Not only a place to watch movies, Cinema XXI is also a second home for people to spend quality time with family and friends. Cinema XXI presents an unforgettable moviegoing experience for today and tomorrow. For three consecutive years in 2017, 2018, and 2019 Cinema XXI has been awarded the "World Branding Award" in Kensington, London as the Best Brand in the Entertainment Cinema Category (National Tier). In early 2019, Cinema XXI was also been awarded the "Millennials Top Brand Awards" by one of the preferred media of Indonesia’s young generation as the first choice of millennials for the category of leading cinema network in Indonesia. Despite the pandemic condition, in 2020, Cinema XXI was named "Industry Champion of the Year" by the Asia Corporate Excellence and Sustainability (ACES) Awards and “Indonesia's Best Managed Company” by Deloitte in 2023, 2024, and 2025. In addition, Cinema XXI was also honored with the CineAsia APAC Achievement Award from the International Cinema Technology Association (ICTA) and CineAsia in 2024.